We advocate for the principle of extended producer responsibility, so that businesses are held accountable for the harm their products and packaging cause to the environment and human health, rather than passing it on to consumers.

We work impartially, adhere to ethical standards, talk openly about complex topics, and do not simplify problems for convenient solutions. We use sources that we trust and openly cite them.

We understand that the environmental issues we want to solve require the cooperation of many people, and therefore we unite an active community and collaborate with other organizations and initiatives to achieve a common goal.

We only accept funding that does not compromise our ability to operate in accordance with our values ​​and communicate freely, fully, and objectively.